Pervasive computing, which is also known as ubiquitous computing, is defined as the use of computerized technology through various devices in various settings around the clock. This means that most people now use different devices, such as smart phones and devices, to access, share, upload and post information via technology platforms and solutions.
Pervasive vs. Ubiquitous
The word pervasive accurately describes how technology can be invasive and insidious, but the word ubiquitous accurately describes how universally accessible and compatible technology has become. Technology access has shifted from traditional desktop computers to intelligent handheld devices to household devices that are embedded with new connectivity. This information technology phenomenon provides easy and convenient access to relevant information through intelligent appliances that monitor, collect and transmit data.
This technology phenomenon continues to rapidly expand accessibility and capability through global telecommunications improvements. The computer industry originally drove technology innovation, but now smart phone, medical device, information systems, control instrument and computer peripheral device manufacturers are creating new solutions. Many of these companies are deeply involved with technology research and development initiatives and science, technology, engineering, and math (STEM) programs.
Constant, Universal Access
Wireless Internet and connectivity technology, when combined with handheld devices, means that users never have to disconnect from online platforms and programs. This technology paradigm shift has occurred through hardware advances, such as wireless routers and consumer electronics, and software advances, such as network applications and cloud–based middleware. Telecommunications advances, such as systems compatibility and broadband Internet services, through content providers means that market competition is much fiercer and cost effective for clients.
Universal access means users can go online anytime, anywhere, on any device through any network. This means that devices and applications must offer notifications, enhanced security, wireless optimization, content reformatting, data synchronization and device management. Many new software programs offer exclusive benefits through being designed to synchronize and streamline multiple application and program accounts. This means that instance messaging (IM) users can use a single app to simultaneously access and use multiple IM accounts like Skype, WeChat and Yahoo Messenger.
The Pervasive Environment
The Internet and new technology solutions allow business players to interact with each other. This applies to suppliers of products, strategies and materials as well as digital, physical and prospective customers. Integrated technology platforms connect value-added partners, new shareholders, media representatives and internal employees together. From a business perspective, ubiquitous computing offers excellent benefits. For example, a project management app may come with a desktop version that allows various employees in sales, marketing, finance and operations to simultaneously upload, share, access and download information.
Universal technology access and availability means that businesses can offer global customer service 24 hours a day, seven days a week through new digital channels. This helps them expand to new markets, streamlines sales transactions and improves customer service. This naturally increases customer loyalty, competition intensity and product differentiation. It also challenges companies to decrease costs, improve efficiency and better manage cycle times.
Pervasive computing has been cited as a driving factor behind more timely and accurate communications as well as better productivity through sales automation, delivery confirmation, digital signing and claims processing improvements.