What is Edge Analytics?

Edge analytics is a unique way to collect and analyze data. This technology works by processing data that is located at a network sensor or device instead of delaying the action when the data is returned to a centralized data hub or warehouse.

A Quick Overview

Edge-based analytics has been gaining attention as increased Internet usage and advanced smart devices now collect mountains of data every day around the globe. A world of interconnected devices, which includes everything from vending machines to streaming radio to manufacturing equipment, means that there is too much data for current analytical technology to efficiently handle, process and interpret. Edge-based analytical algorithms allow organizations to set specific sharing, storage and processing parameters for data. Waiting to analyze data when it returns to a centralized data source may only waste a few seconds, but every millisecond sometimes counts. For example, investment analysis and communication software sends updates to traders and investors regarding large financial transactions. An update that is a few seconds slow may impact a multi-million dollar deal.

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Surprising Advantages

Too much of anything is never good, especially when it comes to data. This is because larger data banks and warehouses result in longer processing times. However, edge analytics allows organizations to analyze data while events are actually occurring, so it improves decision making. As data generation and collection needs continue to expand, keeping data properly consolidated and managed is definitely a good thing. Analyzing data closer to its source results in improved agility. For example, wearable medical devices that use biosensors to monitor users’ vitals can immediately share accessible data to medical providers. This could increase the prevention of certain medical emergencies like heart and diabetic attacks. As the pace and demands of business increases, the capacity and capability of analyzing real-time data is invaluable.

Career Possibilities

Anyone interested data analytics may find work as a data analyst, consultant or technician. For example, an analytics consultant at a media organization may be responsible for generating insights for new products. These professionals will work with marketing research teams to develop new recommendations, measure campaigns, improve customer service and implement new metric techniques. Analytics consultants need to be creative, collaborative and curious about challenges and opportunities. A media analytics consultant may use edge-based analytics to create cutting-edge solutions that give business leaders the information they need to drive new technology and campaigns. For example, an analytics consultant may monitor online customer’s journeys through different sales funnels in order to understand and improve customer acquisition and retention. All data analytical consultants will provide clients with advanced insights, strategic recommendations and process improvements.

Keep in mind that the technology required to analyze data faster will be more expensive. However, edge analytics provides ways to respond more quickly to current events, choose what data to permanently sore and increase the depth of business intelligence and competitive analysis. Overall, the days of storing data in a single location will be soon over because businesses need to have the ability to deploy, manage and optimize data around different platforms.